I'm Jason Brock — Principal Maximo SME, author of Work Execution Management in Maximo, and creator of the IMPACT System. I started as an Air Force machinist. I got to Maximo from the shop floor up. That background shapes everything about how I work.
I started my career as an Air Force machinist and welder — working rocket propulsion R&D at Edwards AFB and combat aircraft maintenance at Kadena AB. That's where I learned what a maintenance backlog actually feels like when a mission is on the line. Nobody in that environment had patience for systems that didn't work or data that couldn't be trusted.
When I transitioned out of the military, I brought that perspective into the civilian world. Maximo became my domain because it's where maintenance operations and information systems meet — and most organizations were getting both wrong. I've spent 20+ years fixing that across government, defense, pharma, utilities, and transit.
I've worked at every level of this discipline: as a product owner at Battelle managing $145M in DoD assets, as a program manager at WMATA running engineering and supply chain systems for Washington Metro, as an eminence hire at Deloitte building their Maximo practice, and now as the principal of my own SDVOSB practice.
Along the way I wrote Work Execution Management in Maximo (ReliabilityWeb, 2024) — the practitioner's guide I wanted to exist when I was starting out. I've spoken at MaximoWorld, delivered workshops, and built the IMPACT System to give organizations a repeatable methodology for Maximo success. The 725-KPI reference library came out of the same frustration: nobody had documented this at that depth, so I did it.
I'm based in Norfolk, Virginia. I work remotely and on-site. I'm direct, I take positions, and I'll tell you when your Maximo is broken and exactly what it's going to take to fix it.
Most Maximo implementations fail not because of the software — but because there's no systematic approach to people, process, and data. I built the IMPACT System to fix that. It's a two-layer methodology for organizations that want sustainable operational improvement, not a one-time installation.
The strategic framework. Seven disciplines that address the organizational and governance dimensions of operational excellence: Infrastructure, Measurement, Process, Asset reliability, Compliance, Technology, and Training. This is where you decide what kind of maintenance organization you're building.
The operational playbook. Seven steps for turning any maintenance activity from reactive firefighting into a controlled, measurable, repeatable process. Maximo integration is built into every step — this is where data quality, work order discipline, and KPI control actually happen.
The most comprehensive Maximo-measurable KPI library in the field. 725 KPIs across 29 functional and industry packs — each one defined, mapped to Maximo fields, and structured with a control loop. Available as individual Deep Dive guides and industry packs through the store.
I've been on the client side. I know what it looks like when a consultant delivers a beautiful report and disappears. My engagements are built around a different set of principles.
I scope to deliverables, not timesheets. If you tell me you need PM Compliance under control in 90 days, I'm going to tell you what that actually takes — and then we'll either agree on scope or we won't start. I don't sell time and call it consulting.
I've sat in the planner's chair. I know what a backlog feels like at 2,000 open work orders. My training programs are built around that perspective — not vendor documentation. Your people will learn things they can use on Monday morning.
The reason most Maximo ROI doesn't materialize is dirty data and missing structure. I diagnose that before I recommend anything else. Good data governance isn't an add-on — it's the foundation every other improvement stands on.
I don't build things your team can't own. Every engagement includes knowledge transfer, documented configurations, and enough process structure that you're not dependent on me to run what I built. My goal is to make myself unnecessary.
You can configure Maximo perfectly and still fail if the maintenance culture doesn't change. I address both. That means change management conversations, stakeholder alignment, and sometimes hard conversations about why your current process produces the results it does.
I'll tell you if your asset hierarchy is wrong. I'll tell you when a proposed configuration will create problems downstream. I won't soften findings to protect the relationship — because a consultant who won't tell you the truth isn't worth the engagement.
I'm based in the Hampton Roads area of Virginia. Most of my work is remote — two decades of Maximo consulting across nine industry sectors has made me very good at working through screen shares, configuration sessions, and documentation reviews from anywhere.
That said, I travel for the work that needs to be done in person: facilitated workshops, go-live support, site assessments, and MaximoWorld. If your implementation is at a critical juncture, I'll be there.
Assessment, implementation, training, or a second opinion — I'm direct about scope, timeline, and what it will actually take. No boilerplate proposals, no discovery theatre.